LinkedIn Growing Up

Posted by on Aug 20, 2013 in Articles, News, Social Media | No Comments
LinkedIn Growing Up

LinkedIn launches dedicated pages for universities worldwide and makes a move to reach out to the very lucrative, if fickle, audience: high school students (age 13+).

Can Texting Save Stores? [Wall Street Journal]

Posted by on May 9, 2012 in New Media Technologies, Social Media | No Comments
Can Texting Save Stores? [Wall Street Journal]

Some retailers are hoping that “geofencing”–when a customer who has signed up gets within a certain distance of a store, promotions pop into their smartphones–can help slow “showrooming.”

The Mounting Minuses at Google+ [Wall Street Journal]

Posted by on Feb 28, 2012 in New Media Technologies, Social Media | No Comments
The Mounting Minuses at Google+ [Wall Street Journal]

It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up—but then not doing much there.

Group Carrboro Citizen [Projects]

Group Carrboro Citizen [Projects]

In this post you’ll find Team Carrboro Citizen’s presentation and communication plan developed specifically for Carrboro Citizen, beginning with a video of their presentation.

Group JOMC [Projects]

Group JOMC [Projects]

In this post you’ll find Group JOMC’s presentation and communication plan developed specifically for UNC Chapel Hill’s Journalism School.

Fall 2011 NMTIFAMP Student Final Project Survey

Fall 2011 NMTIFAMP Student Final Project Survey

This is an opportunity for to tell me how the projects ran and who stood out as doing a spectacular star project-master, and who didn’t (if there is one).

A beginner’s guide to mobile ad networks

Posted by on Nov 30, 2011 in New Media Technologies, Social Media | No Comments
A beginner’s guide to mobile ad networks

With those users spending even more time on their mobile devices, advertisers are itching to get their attention, and the best way to do it is through mobile ad networks.

Social Media in PR [Presentation]

Posted by on Nov 30, 2011 in New Media Technologies, Social Media | No Comments
Social Media in PR [Presentation]

I was honored to be asked to present to the UNC Chapter of the PRSSA on the influence of social media on PR. Here is a copy of the slides.

How to Create a Social Media Marketing Schedule

Posted by on Nov 14, 2011 in New Media Technologies, Projects, Social Media | No Comments
How to Create a Social Media Marketing Schedule

Whether your company is a one-person business or a large organization, your commitment to social networking should be consistent, compelling and informative.

5 Steps for a Successful QR Code Marketing Campaign

Posted by on Nov 14, 2011 in New Media Technologies, Social Media | No Comments
5 Steps for a Successful QR Code Marketing Campaign

While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place.