We will be reading several books throughout the semester:

• Crossing the Chasm by Geoffrey Moore
• Physics of the Future by Michio Kaku
• Emotional Intelligence by Daniel Goleman

Each reading will be read at different times in the semester and some at the same time.
Crossing the Chasm will be read within the first 30 days of class. Physics of the Future will be read all semester long. Continue reading this because we will be discussing it few times during the semester. Emotional Intelligence is only required by those of you want to take The Branding of Me, the class taught in the spring. NMTIFAMP is a prerequisit for The Branding of Me. There are only 42 seats available, so only about half of can be enrolled.