What’s New Media Anyway and what the heck is NMTIFAMP?
Wikipedia defines New Media a broad term in Media Studies that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet….
LinkedIn Growing Up
LinkedIn launches dedicated pages for universities worldwide and makes a move to reach out to the very lucrative, if fickle, audience: high school students (age 13+).
Can Texting Save Stores? [Wall Street Journal]
Some retailers are hoping that “geofencing”–when a customer who has signed up gets within a certain distance of a store, promotions pop into their smartphones–can help slow “showrooming.”
The Mounting Minuses at Google+ [Wall Street Journal]
It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up—but then not doing much there.
Group Carrboro Citizen [Projects]
In this post you’ll find Team Carrboro Citizen’s presentation and communication plan developed specifically for Carrboro Citizen, beginning with a video of their presentation.
Group JOMC [Projects]
In this post you’ll find Group JOMC’s presentation and communication plan developed specifically for UNC Chapel Hill’s Journalism School.
Fall 2011 NMTIFAMP Student Final Project Survey
This is an opportunity for to tell me how the projects ran and who stood out as doing a spectacular star project-master, and who didn’t (if there is one).
A beginner’s guide to mobile ad networks
With those users spending even more time on their mobile devices, advertisers are itching to get their attention, and the best way to do it is through mobile ad networks.
Social Media in PR [Presentation]
I was honored to be asked to present to the UNC Chapter of the PRSSA on the influence of social media on PR. Here is a copy of the slides.
How to Create a Social Media Marketing Schedule
Whether your company is a one-person business or a large organization, your commitment to social networking should be consistent, compelling and informative.
5 Steps for a Successful QR Code Marketing Campaign
While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place.